Tuesday, 21 January 2014

How did you attract/address your audience? [double page spread]

                                        Double page spread 




When comparing my double page spread to a professional double page spread, both do seem to have the same elements within. The things i done which were similar was using a bright colour that stood out from the background for the main pull quote. I chose to do this as this part of text needs to be the part that stands out first and what the audience notices, as it will draw them into reading the full article. Also the poses within the images on a double page spread seem to be a lot more serious as usually the article is about something serious and the facial expressions of the models puts this across to the audience. The fonts throughout my double page vary. My main title is all in capital letters and is the biggest font on the page as it's a punchy tag line to get the audience thinking. The entry paragraph turns to a more calligraphy font to make it look professional, and also to match the text of the other pull quote on the right hand side of the page under the models. This font also continues in the ending paragraph, i thought this was a good way to round off the article. The main article is in an Arial font so it very clear and understandable. The font i used for the main pull quote which is situated in the middle of the article, is a lot bolder and also red so this stands out all the other text is either black or white. However the questions of the interview, i put in red to separate them from the answers. This made the article a lot more clear to read and also made the page look more interesting. I also used the red text in the ending paragraph to point out about 'The Gogos' new album that was getting released as it was being advertised there.
The language in my article is a lot more professional than on my other to pages as this needed to appeal to both my primary and secondary audience. Also some parts are still less professional with the use of exclamations and personal knowledge, it is understandable. The models in my image are both making eye contact with the camera, this makes the audience feel like the article is a lot more personal towards them and as if the models want them to read their part of life. The layout of my page is very clear and neat. I changed it a few times throughout the creation but eventually got the layout to look the best it could and get the most attention.


This is the feedback i received from my target audience about how they felt towards my double page spread. Most of the feedback was good and not much criticism. This made me a lot happier about the presentation of the double pages. As this was viewed from the prospectus of my target audience it made it a lot more real than what it would if it was from my secondary audience or others. Getting feedback really helps as when you're the one creating the magazine, you get used to what you're looking at and need someone else's opinions.





This is the comparison between my final outcome and the first draft flat plan i done. I didn't change a lot with in the layout but i did change a few things a lot the way.
The first thing i changed was where the title of my article was going to go. On my flat plan it shows that it should have went at the top of the left hand page but i changed it to the top of the right hand page. I done this because as i also moved the pull quote down to the bottom of the page, it looked eye catching enough and it didn't seem to need the title on that page. I moved the pull quote to the centre of then bottom left hand page as i thought this drew attention to the eye as there was nothing else important to fit in that space where the black of the image was.
This is all i changed within the layout of my double page spread and i am happy with the out come.

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